Privacy policy

Privacy Policy

Last updated: October 2026

At Velune, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Velune collects, uses, stores and discloses personal information when you visit, use or make a purchase through our online store, or when you otherwise communicate with us.

Velune's online store is powered by Shopify. Shopify provides the technology that allows us to operate our online store and process certain information in connection with your use of our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or another person.

Depending on how you interact with our Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of information:

  • Contact information, including your name, billing address, shipping address, telephone number and email address.
  • Payment and financial information, including payment card details, transaction information, payment method and payment confirmation. Payment information may be processed directly by our payment providers.
  • Account information, including your username, password, preferences and account settings, where applicable.
  • Transaction information, including products you view, add to your cart, purchase, return, exchange or cancel, as well as previous transactions.
  • Communications, including information you provide when you contact our customer service team.
  • Device information, including information about your device, browser, network connection, IP address and other identifiers.
  • Usage information, including information about how and when you interact with or browse our Services.

2. How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, use our Services, contact us or otherwise provide information to us.
  • Automatically through our Services, including through cookies and similar technologies when you browse or use our website.
  • From service providers, including providers that help us operate our store and provide certain technologies or services.
  • From business partners and other third parties, where permitted by applicable law.

3. How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Providing and Improving Our Services

We may use your information to:

  • Process and fulfill orders.
  • Process payments.
  • Arrange shipping and delivery.
  • Process returns, exchanges and refunds.
  • Provide customer support.
  • Maintain and manage customer accounts.
  • Remember preferences.
  • Improve our website, products and services.
  • Personalize your shopping experience.
  • Recommend products that may be relevant to your interests.

Marketing and Advertising

Where permitted by applicable law and, where required, with your consent, we may use your information to:

  • Send promotional emails.
  • Send marketing communications.
  • Show advertisements for our products or services.
  • Measure and improve the effectiveness of our advertising.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in those communications.

Security and Fraud Prevention

We may use personal information to:

  • Protect our website and customers.
  • Authenticate accounts.
  • Process payments securely.
  • Detect and prevent fraud.
  • Investigate potentially illegal, unsafe or malicious activity.
  • Protect our rights and the security of our Services.

Communications

We may use your information to respond to questions, provide customer service and communicate with you about your orders or account.

Legal and Compliance Purposes

We may use personal information when necessary to:

  • Comply with applicable laws.
  • Respond to valid legal requests.
  • Enforce our terms and policies.
  • Protect our legal rights.
  • Prevent or investigate suspected violations.

4. Legal Bases for Processing

Where required by applicable law, including the GDPR, we process personal information on one or more of the following legal bases:

  • Performance of a contract, such as processing and fulfilling your order.
  • Compliance with legal obligations, where processing is required by law.
  • Legitimate interests, where necessary for purposes such as operating, securing and improving our Services, preventing fraud and managing our business, provided that those interests are not overridden by your rights.
  • Consent, where we ask for your consent, such as for certain marketing or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

5. How We Share Personal Information

We may share personal information with third parties where necessary for legitimate business purposes and as permitted by applicable law.

These parties may include:

  • Shopify, which provides the technology powering our online store.
  • Payment processors, to securely process payments.
  • Shipping and fulfillment providers, to deliver your orders.
  • Technology and IT providers, including hosting, cloud storage and technical support providers.
  • Analytics and marketing providers, where permitted by applicable law.
  • Customer service providers, where applicable.
  • Professional advisers, where necessary.
  • Government authorities or legal entities, where required by law or valid legal process.

We do not sell your personal information in exchange for money.

Where applicable law gives you the right to opt out of certain forms of data sharing or targeted advertising, you may exercise that right using the available privacy controls on our website or by contacting us.

6. Shopify

Our online store is powered by Shopify.

Shopify may collect and process personal information relating to your use of our store in order to provide and improve its services.

Information submitted through our store may be transmitted to Shopify and other service providers involved in operating the store.

Shopify may process information in countries other than the country in which you reside.

For more information about how Shopify handles personal information, please review Shopify's privacy information.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our Services and, where permitted, support analytics and advertising.

Some cookies are necessary for the operation and security of our website, while others may be optional depending on your location and applicable law.

Where required, we will request your consent before using non-essential cookies or similar technologies.

You may be able to manage your cookie preferences through the cookie consent tools available on our website or through your browser settings.

8. Third-Party Websites

Our Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a third-party website, you should review that website's privacy policy and terms.

Velune is not responsible for the privacy, security or practices of third-party websites that we do not control.

9. Children's Privacy

Our Services are not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information, please contact us at:

velune.ceo@gmail.com

10. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse or disclosure.

However, no security measure is completely secure, and we cannot guarantee absolute security of information transmitted through the internet.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide our Services.
  • Complete transactions.
  • Maintain business and financial records.
  • Comply with legal obligations.
  • Resolve disputes.
  • Enforce our agreements and policies.
  • Prevent fraud and abuse.

The specific retention period may vary depending on the type of information and the legal requirements that apply.

12. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to access the personal information we hold about you.
  • Right to correction of inaccurate or incomplete information.
  • Right to deletion of your personal information, where applicable.
  • Right to data portability, where applicable.
  • Right to restrict processing, where applicable.
  • Right to object to certain processing, including certain direct marketing.
  • Right to withdraw consent where processing is based on consent.
  • Right to opt out of certain targeted advertising or data sharing, where provided by applicable law.

To exercise your rights, contact us at:

velune.ceo@gmail.com

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

We will respond to valid requests within the timeframe required by applicable law.

13. European Economic Area and United Kingdom

If you are located in the European Economic Area or the United Kingdom, you may have additional rights under applicable data protection laws.

These may include the right to:

  • Object to certain processing.
  • Restrict certain processing.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with your local data protection authority.

You can exercise your rights by contacting:

velune.ceo@gmail.com

14. International Data Transfers

Because we operate internationally and use service providers such as Shopify, your personal information may be transferred to, stored in or processed in countries outside your country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information, such as adequacy decisions, Standard Contractual Clauses or other legally recognized transfer mechanisms.

15. California and Other U.S. Privacy Rights

Depending on where you live and the applicable law, you may have additional privacy rights regarding your personal information, including rights to access, correct, delete or opt out of certain forms of data sharing or targeted advertising.

If you are entitled to exercise such rights, you may contact us at:

velune.ceo@gmail.com

We will not discriminate against you for exercising privacy rights provided by applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Services, legal requirements or privacy practices.

When we make changes, we will update the Last updated date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices or your personal information, or if you wish to exercise an applicable privacy right, contact us at:

Velune
Email: velune.ceo@gmail.com